Essential Value

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Essential Value

As the number of unemployed continues to rise in America, it is painfully clear that, in addition to health, the financial worlds of many have been shaken by this COVID-19 pandemic. Those of us fortunate enough to still have our jobs, are doing what we must to keep them. Empathize with me, the stress of the Essential worker who has to continue to get up in the morning and commute to their jobsite, as if none of this is going on. It’s hardly “business as usual”. Imagine the fear of being infected by a co-worker and bringing that infection home to the ones you love. Imagine witnessing coworkers quit or elect to stay home without pay in order to prevent exposure, and wondering if you’re doing the right thing by continuing to work to provide for yourself and your family. Imagine how hard it might be to go to work, when you actually know someone, personally, who has been very sick or, worse, has perished from this deadly virus. You’re receiving the same paycheck but at a greater risk than ever before. If at no other time in your life, you may do some cost to benefit analysis of taking advantage of the government assistance that is available versus continuing to leave your home. If at no other time in your life, you may consider many new avenues to get what you consider “essential”.

Now then, imagine you’re a warehouse worker for Amazon, Target, Walmart, or a similar company. How could your employer make you feel like you’re essential to them? What if your employer provided an exclusive shopping experience for you, their essential worker? Would that make you feel important? If it were me, I’d say, “It’s a good start”. As an essential worker, why should you have to go without the essential goods that have all but disappeared from the markets? If you’re picking, packing, and shipping the very toilet paper, hand soaps, bottled waters, and other items you find impossible to secure when you get off from work and head to the super market, wouldn’t it be awesome to have some exclusive access to buy those items directly from your employer? I asked someone, who works for Amazon, how they would like to have an “employees only” store, and they’re response to me was insightful. “We have to look at the stuff all day anyways”, they said. They compared working at the fulfillment center to window shopping. I figure it’s a lot like working at the mall. You’re seeing all kinds of things you want to try out, along with items you feel like you need. As you’re working, you’re subconsciously creating this shopping list based on the items you’re seeing throughout the workday, like ads you see as you scroll through your social media feed. As if these essential workers didn’t have to deal with enough, they’re being teased all day at work, sometimes coming in direct contact with items they’ve run out of at home.

Many are extending their gratitude to the essential worker, and while simply having a job is a clear and obvious blessing in this economic climate. This time has given us unique perspective on specific job functions within our society. The essential worker contributes to society in such a way that we cannot do without them. They’re part of an ecosystem that keeps our nation going and keeps us all alive. They shouldn’t have to go without the things they need for their families, and, if only during this time, they should be paid better wages for their health risk. Let’s give our essential workers hazard pay, and let them know we appreciate their sacrifice.

America’s Grand Re-Opening

Photo by Mike Petrucci on Unsplash

The states of America are not so united on how to handle the economic pressures of the COVID-19 pandemic. As states like New York, continue to plan, and states like Georgia, seemingly, throw caution to the wind, our nation appears as divided on how to deal with the Wuhan coronavirus issue as any issue that happens to fall on the cracks of political party lines. While many shout to the heavens, “this is a health crisis, not a political one”, some factors of the issue strike political nerves at their very roots. Republicans believe in shrinking government involvement in private matters, in preservation of freedom. Democrats have a more “save the people from themselves” approach to governing, because they know that the people look to the government to make decisive actions, or at least set the standards, on many issues that affect the masses, like healthcare. When you consider those perspectives, it becomes a lot clearer to understand that the confusion surrounding this issue, like any other political drama, is the cause of unwillingness to compromise.

The more right of center your viewpoints are, the more likely you are to believe that the government should stay out of the way and let people do what they feel is best for themselves and their families. The truth of the matter is, the quintessential “American Way” of governing should not involve country-wide mandates, telling people how to do what is best for themselves and their businesses. Frankly, telling the masses to stay home and forcing businesses to close their doors is very similar to what Obama called “crippling sanctions”, only these sanctions aren’t to prevent nuclear weapons from being created abroad, they’re sanctions on American businesses. The American businessman and woman who, like the rapper Roddy Ricch says, “got it out the mud”. These business owners do not want to sit around and watch their hard work go up in smoke. As a business owner, I would want the opportunity to conduct my business in the safest way possible, in effort to save what I’ve worked so hard to build. Owners of businesses, small or large, have a responsibility not just to their own families, but to the families of their employees and the people who demand their goods and services. Shouldn’t it be a business owner’s right to conduct their business, if they believe they can tweak their business practices to the safety standards set in place?

The more left of center your viewpoints are, the more likely you will believe that the masses cannot be trusted to do the right thing when it comes to health issues, because the average person isn’t a health expert. Daily, on the news and on social media, you can see the confusion of the masses. The death tolls are rising, and the loss of life is a cost that cannot be repaid. The virus is still so new that even the experts are changing their story on how to combat it. You don’t have to be an expert to know the country isn’t ready to go back to how it was at the new year. Many feel this time is a break that the planet needs to heal as carbon emissions are at record lows, and many companies are already changing their business practices to allow people to work from home. This could, very well, be a re-tooling moment for the American workforce. The nation could benefit greatly if more people took advantage of education and training resources, becoming more tech-savvy and computer literate. App downloads are way up as more people step outside their comfort zones to find new comforts. Online Shopping and video conferencing are just a few ways people are continuing old habits, in new ways, and it’s about time. It’s about time more companies offered work from home positions, it’s about time more companies invested in their network infrastructure and data security, it’s about time more people invested in themselves and their own talents through entrepreneurship, it’s about time for many changes that have come with being placed outside of our comfort zones. We all want this to come to a safe, peaceful end, right?

In conclusion, whether your viewpoints are right or left, we all can be right on this issue if we meet in the middle. We must all demand for competent direction from our leaders. Both Democrat and Republican citizens have been told their jobs are not essential, but no one disputes that taking care of your family is essential. Business owners shouldn’t be forced to close by the government, especially when the government has no means to cover the losses. That would be disenfranchisement of the American business owner. However, business owners who don’t want to close their doors need detailed guidelines that spell out, plainly, the acceptable standards for conducting business safely in this pandemic environment. If a business cannot meet the standard set in place, they can, at least, focus on a new business or make the necessary adjustments to become compliant. Without enforceable standards, businesses are free to do “due diligence” measures which may not maximize safety by minimizing the spread of infection. Without clear standards, the consumer cannot make educated decisions on whether they want to patronize a business. Now more than ever, we need leadership at the highest positions in our nation to be on the top of their game. The futures of all our children depends on it.

The Wasteful Male Consumer

Photo by Keenan Barber on Unsplash

Musical Vibe: Jay-Z – The Story of O.J.
Spirit: Remy Martin 1738

Guys and their hobbies…SMH
It makes us tick, it is the topic of our conversation. We have to be enthusiasts, aficionados regarding the things we say we care about. This often comes at a price. I don’t have to quote Fortune Magazine or dig up any specific statistic to tell you that men spend an awful lot of money on their hobbies each year. Take your pick, and you’ll see the same trend. Whether it’s video games and accessories, watches, pens, cigars, scotch, wine, automobiles, or the countless gadgets marketed to men, we are big spenders for the things we like.

Maybe we want to bond on shared interests with our crew, maybe we want to impress the ladies, maybe it’s a combination of the two. No matter our motivations for the things we buy, shouldn’t we always strive to be more efficient aficionados? Did the late Tony Stark not teach us that a major part of improvement is eliminating waste, before his untimely demise? That’s right! In the first Iron Man movie, the first metal suit started off as a junkyard-style scrap project for the survival of self. By the last Infinity War, the Iron Man suit was improved to an elegant, life sustaining, masterpiece of technology for the survival of the UNIVERSE! And it wasted less energy.

I digress. As men, we should be mindful of when we’re being taken advantage of as consumers, and avoid being wasteful. Today, I saw a device that retails for $18, advertised to men as a beard filler. This beard pencil could easily be replaced by a $2-5 eyebrow pencil from the drugstore and yield the same results. We’ll pay the 20 bucks because it’s “For Men”, and that isn’t being a wise consumer, it’s being wasteful. The same goes for many other products advertised to men for their beards. Pretty much any product that is good for the hair on top of your head, is good for your beard, but we spend crazy amounts on beard oils, balms, and other treatments, to achieve the same results, when these products often come at more expensive prices and with much less volume per unit than the products advertised for our head-hair.

Part of being an enthusiast, is being savvy. Ask any “car guy” you know, and he’ll tell you. Beyond the benefit of money saved on labor when doing maintenance to your car yourself, it’s harder to be taken advantage of in the case that you actually need to take your car into the shop for repairs if you “know your stuff”. Let’s stop being chumps for marketers, and start being savvy consumers. The prices and quality of the “For Him” product will reflect our wise decisions, and companies will have to work harder for our hard-earned dollar.

Cheers Mates!

Housekeeping the Peace

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Housekeeping the Peace

Fresh Idea to keep your peace during the pandemic.

“Home is where the heart is”, they say. People decorate their home according to what brings them peace. What brings us peace changes seasonally, and some people redecorate their homes each season. What brings us peace changes with the times, and older people can attest that they decorated their home quite differently now than back in the 70’s. It is perfectly normal for trends in interior decorating, architecture, and general home making to change for reasons such as this.

Home is a place of peace. The things we find there are the things that give us peace. Our families, our friends that come to visit, and our prized possessions are all wrapped up in our fondest memories, and many of those memories take place in the home. We decorate the common areas of our homes according to the people we entertain there, and the ways we entertain ourselves. We decorate our bedrooms based on what brings us the required Zen for good sleep. We decorate our home offices to limit distraction and provide the comfort to focus and work the required hours to get the job done. All these decorating ideas produce an outcome of which we can be at peace with.

When we could leave our homes and go anyplace we’d like, the home shared the burden of maintaining our complex peace of mind with the world around us. At the office, we found peace in how we setup our work area. At lunch time, we went to eat at our favorite restaurants, shared meals and conversations with our favorite coworkers, or made a quick pit stop to our favorite coffee shop. Frankly, the act of or some factor surrounding the things we do regularly give us peace of mind, and it can be very disruptive to one’s peace of mind to stop doing these things abruptly, as though placed on house arrest. You go through mental withdrawals. Your mind misses things, and so does your body. Some people are really struggling mentally, because they cannot go to the gym. Others really needed church on Sunday, and the atmosphere and people of the congregation gave them the peace of mind they needed to handle the stresses of their week.

For those of us creative enough to reorganize our homes to save money or who can financially afford to redecorate, we should do so for the sake of our mental health. Now that we’re home and cannot go out to places we love, do the activities we love, with the people we love, it is now time to rethink our home decor. To re-tool our homes for our peace during the pandemic. Because what brings us peace has changed hasn’t it?

Photo by Vino Li on Unsplash

Clutter adds a different type of stress, so the directive isn’t to just go out and buy a bunch of things to bring your favorite places from the outside to the inside, though that is an option. The point is, the role our homes play in our life is, for the moment, changed, so we must be creative in effort to bring the peace the outside world gives us into our homes. Basically, setting our homes up for success to, once again, be our place of peace. We don’t have to think so literally about this either, because sometimes it isn’t the place as much as it is the “vibe” of the place. We just have to take a real good look at how we lived our lives before this, to better understand what we’re missing about life before social distancing, and come up with a creative solution for what we miss the most about the outside world. If what we miss is eating lunch with coworkers, we should be setting up virtual lunch session so we can still chat or gossip with “the crew”. And for the record, every High School should be planning a virtual Prom Night, if they’re not already. This pandemic could start a host of new trends and become a cultural phenomenon of its own; a cultural phenomenon that we could use to unite us in a way that we never thought possible because we didn’t appreciate each other until we lost each other.